Bell Bajao

Posted January 1st, 2009

You have the power to end domestic violence — right at your fingertips. Breakthrough’s Bell Bajao (“Ring the Bell” in Hindi) campaign — launched in India in 2008 — has called millions of men and boys worldwide to action, asking them to commit a simple act with global impact: to ...

I Am This Land

Posted December 31st, 2008

In 2008, with the election of Barack Obama many in the U.S. came together and were excited with all the growth, progress, and change. But unfortunately, there was still division. Breakthrough wanted to launch a project where young people across the U.S. could have a platform to talk about all ...

Is This Justice?

Posted December 29th, 2008

Breakthrough’s multi-media campaign, “Is This Justice?” aims to bring public attention to the stigma and discrimination faced by women living with HIV/AIDS-most of whom have been infected by their husbands or male partners.

The campaign challenges the way in which women in our society are treated, especially women ...

Mann ke Manjeeré

Posted January 3rd, 2008

The video that started it all. Eleven years ago, the release of Mann ke Manjeeré (“rhythm of the mind” in Hindi) changed the game in India — and brought Breakthrough into existence. Breakthrough’s very first project, the song and video Mann ke Manjeeré (on an album of the same name) ...